Creating the Perfect Event

Thursday 18, July, 2013 - Latest News

It’s essential that you establish your event strategy from the outset so that your event is in line with your goals, company and brand objectives. Once I know what the overarching strategy is, when I begin to plan for an event, I actually start at the finish! I consider what I want the event to […]


Leading Brands

Wednesday 16, May, 2012 - Latest News

I have a confession to make… I have been watching The Apprentice (and the Block and The Voice – well done to Channel Nine on their programming) and was delighted to see Dicko win the 2012 series. The behaviours that Dicko demonstrated throughout the series reminded me of what a truly iconic brand should be: […]