About Us


On a midsummer’s night in New York, the idea of Tribeca Marketing was inspired in this cultural hub of galleries, restaurants and earnest pursuits. A small agency of passionate, experienced and effective marketers designed to deliver big ideas and make a real difference to the clients bottom line.

A boutique marketing agency, we provide marketing services designed to grow the business of our clients, strengthen brand positioning, connect with consumers, increase sales and deliver maximum results with your marketing budget.


Tribeca is headed up by Michelle Thatcher who brings almost 20 years experience in marketing across the media, arts, entertainment, publishing, government and manufacturing industries. Michelle thrives on developing and implementing effective campaigns that deliver meaningful connections between brands and their customers. Every marketing campaign that Tribeca delivers, is designed to drive sales growth.
Prior to establishing Tribeca, Michelle has worked for some of the most prestigious brands in Australia; The Walt Disney Studios, Roadshow Film Distributors, the Herald & Weekly Times Pty Ltd and Ford Motor Company Australia.


Over the years, our team has delivered successful, creative and effective solutions to our clients with a personal approach.

Our talented team of experienced marketers is passionate and innovative. With a collaborative and strategic approach, we thrive on delivering ideas for our clients to make them shine and very importantly, we’re fun to work with.

If an element of a job requires it, we have a network of external freelancers and suppliers that we engage who are specialists in their field.


Michelle has played integral roles in delivering a number of key marketing projects for the Herald Sun. She also added real value to the junior members of our team from a coaching perspective. Michelle has a proactive attitude, coupled with a collegiate manner, and was highly regarded by our internal stakeholders, external agencies and suppliers. I would highly recommend her.

Ben Godkin – Deputy Marketing Director
The Herald & Weekly Times Pty Ltd